Teaching Music: Calling versus Business

Today did not start well. I hadn’t even taken my first sip of tea before I noticed an unread text message on my phone from one of my new students. I knew what it was going to be about. Nonetheless, I opened it and was faced with a lengthy excuse for why she would not be able to make her lesson scheduled for 10 am. I felt the temperature of my blood threatening to reach boiling point, and decided not to reply until I had finished my first cup of tea. This was in the hope that I would feel less inclined to send a message that would make a sailor blush. There are further reasons for why I should react quite so explosively to a cancelled lesson, but they are not important or ultimately what this post is about.

You see, this particular irritation has happened in the middle of what I can only describe as a major reassessment of my role as a teacher and the business I am running. It highlights issues that private teachers (not only in the field of music) face the world over. This is only one of the many issues we wrestle with in our day-to-day professional lives. Other transgressions sure to raise my blood pressure include late or missed payments, failure to practise, and constantly changing what should be a regular lesson time. Some of these problems create financial discomfort, while others are frustrating to my pedagogical sensibilities. In other words, some students can be bad for business while others can be bad for our professional progress. Here I should point out that such students are always in the minority. The majority of people who make the investment in private lessons for themselves or their children do so out of a genuine desire to learn, or to enrich the educational and personal development of their children.

However, it only takes a few time-wasters to cause a disproportionate amount of frustration and stress. At the earlier stage of one’s career, the notion of terminating lessons is unthinkable unless it’s the student doing the terminating, and that’s never easy to accept. This was certainly my perspective when I was building my practice and really needed more students, not fewer. But thinking back, there was never a “problem” student who didn’t end up quitting their lessons within one year of starting. I might have saved myself a good deal of that frustration and stress if I had shown them the door as soon as I realised that they weren’t going to be long-term prospects. One of the reasons I never did (apart from the obvious fear of reducing my earnings) was the voice of my idealistic inner teacher, which told me I could inspire them to become committed cello students with persistence and the exploration of every possible avenue. I am pleased to say that I haven’t lost that nagging voice. I believe it is a very important aspect of what makes me a good teacher. Everyone who embarks on the journey of learning to play an instrument experiences periods of self doubt and despondency. At times like these they need a teacher who recognises what they’re experiencing and refuses to let their self doubt win. Fifteen years after giving my very first cello lesson I have learned to determine when to embrace the idealistic inner teacher voice and when to listen to my business head, which has taken some time to find its voice.

When I began teaching professionally my philosophy was that anyone – no matter what age, background or experience – could learn to play the cello if they really wanted to. Fifteen years later my philosophy remains the same, but I have learned that a person who decides to take cello lessons isn’t always a person who really wants to play the cello. I used to think that only young children who were forced into music lessons fell into that category. I have since learned that the most enthusiastic adult beginners can lose interest very quickly, and the most unwilling young beginners can turn into passionate players. You can never really tell from first impressions.

What I have also come to realise in my gradual epiphany, is that I am running a business which makes up a significant percentage of my overall income as a musician. That may sound like a feeble epiphany, since any freelance activity in which money is charged for a professional service is a business. But we musicians are not known for having business heads. We work in a nebulous, subjective and ever-changing industry which is notoriously difficult to succeed in. Qualifications, while often required depending on which avenue we choose, do not make us musicians in the way that they make doctors, accountants or lawyers. So we enter our field with gnawing doubt and uncertainty, never convinced we’re good enough to do what we do and always convinced that we shouldn’t charge too much for fear of being arrogant or simply being laughed out of the room. It takes a while to shake those feelings and some never do. But the sooner you realise that your students (the bad apples aside) keep coming back to their lessons because they have confidence in what you do, the better. When you realise that, you’ll realise that there is nothing wrong with telling people you’re good at what you do, and nothing wrong with expecting a certain level of commitment and respect from your students. If they have no respect for your business and the value of what you are doing for them, it is unlikely that they will have any respect for your expertise. Would a lawyer or an accountant take on such a client?

You might be wondering about the content of my reply to the hungover student. I told her to get well soon, and that I looked forward to hearing back from her on Wednesday. Does that negate everything I have just written? No. There has to be a certain amount of leeway. She has two strikes, but she has also shown real enthusiasm. She has only just begun and she knows exactly what my expectations are because I have explained them and given them to her (and every other student I teach) in writing. I still see in her the potential that I see in all of my new students. Should she strike again, she’ll have to find another teacher, and perhaps she’ll treat that teacher with a little more respect when she realises that we’re not mugs who were born yesterday. And she may turn out to be a very capable amateur musician under my guidance. I hope it’s the latter, but I’ve made peace with the fact that not every student who comes through my door will turn into a joyful story to add to my memoires.

© D C Cello Studio

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Can Cello Really be Self-Taught?

Speaking as a classically trained cello teacher who herself underwent years of tuition at school and Music College, I won’t deny that I am extremely biased. I simply can’t get away from the notion that learning an instrument like the cello can only be a successful endeavour under the instruction of an experienced and capable teacher, and even under those circumstances it certainly won’t work out for everyone. Am I being close-minded? As I conduct research for my own video/ e-book companion for cello students, I keep stumbling across teach-yourself cello methods that promise to enable literally anyone to play. Since none of the methods I have encountered thus far have actually given a definition of what “playing” actually is, I suppose they are not necessarily offering false hope – providing those subscribing to the methods do not equate playing with being able to perform great repertoire or play in a professional level orchestra. Many might argue that drawing the bow across the string to make a passable sound is also playing.

Furthermore, I don’t deny that certain instruments have a long list of outstanding self-taught players. It is more than possible to teach oneself to play an instrument and even take that skill to a professional level. However, I don’t believe that certain instruments – particularly the violin, the viola or the cello – lend themselves at all well to self instruction. I should add at this point, that I will not be drawn into the utterly pointless arguement of which instruments are “easier” or “more difficult” to play, and I am not suggesting that stringed instruments fall into either category. What I am considering, is the accessibility of these instruments when the student has no idea how to hold them, how to hold the bow, or where to place their fingers. I’m sure we can all agree that one of the most disagreeable sounds in the world is that of a violin or cello in the hands of a beginner. Whereas a piano or guitar – both instruments being more “user friendly” with a more intuitive interface to those who have never attempted to play them – may sound dull or uninteresting in the early stages, but never quite as dreadful as a stringed instrument.

Perhaps you think I’m being a snob, and that my concern is not based on the actual practicalities of learning the cello without a teacher, but on the implications of this actually being possible. If more and more people begin to realise that playing the cello is an achievable goal without the costly help of a tutor, people like me will be out of a job. I’ll tell you why I don’t lose sleep over the prospect of losing my business to self-instruction methods: even if it is possible to become a skillful cellist with only the assistance of a book and a few videos, there is a limit to the number of people out there who prefer the “DIY” approach.

As for whether anyone can learn to play the cello as well as they’d like to by following video and book instructions, I believe I’m looking beyond my personal bias when I say that I am far from convinced. Without regular feedback and correction on fundamental issues such as posture, balance, intonation and bow technique (and that’s just for starters) it simply isn’t possible to develop technique that isn’t fraught with tension and bad habits. One of the greatest sources of frustration for musicians is physical tension, pain and injury caused by inadequate technique. So even if your motivation for learning the cello is “just for enjoyment”, there is very little enjoyment to be found in trying to do something that just makes us feel out of our depth. Am I saying that those who study cello with a teacher will not encounter these problems? Sadly not. You may find yourself with a perfectly good teacher but simply not “gel” with him. You might end up with a less than capable teacher whose motivation is to earn a few extra bucks as opposed to helping you to find and develop your musicality. Or you might have an inadequate practice routine. There are many factors that can hinder the development of a music student of any instrument. My feeling is that without a good teacher, all of these factors will be stacked much more heavily against you. A good teacher gets to know her students on a number of different levels – personality, intellect, physical aptitudes, musicality – in order to develop an individual approach to each student. She will never take a one size fits all approach when helping a student to solve problems. A book or video series, no matter how well written and demonstrated, can only offer one approach which won’t work for everyone. It cannot offer several alternative means of explaining each concept without becoming saturated, unreadable and far too lengthy.

I would welcome comments from anyone who is currently teaching themselves to play the cello or has ever attempted to do so. What method did you chose and why? How would you describe your progress? What are your goals for your cello playing?

© D C Cello Studio

Order or download my latest electronica-cello feast, Cellotronics

Finding Your First Music Students: a Comprehensive Guide for New Music Teachers

One of the most daunting aspects of starting out as a private instrumental teacher is finding your first students – especially if there are already several established teachers in your area. The good news is that there are a number of effective ways to advertise your service. The less cheerful fact is that that you are highly unlikely to acquire a vast number of students overnight, or get enquiries from intermediate or advanced players until you have built up a reputation. It is important not to adopt the attitude that teaching beginners is somehow a “lesser task” than teaching more advanced students. It is teachers who can transform their students from barely knowing how to hold the instrument to playing it competently and artistically who become oversubscribed and have the luxury of picking and choosing their students.

So how does one go about finding these students in the first place?

INTERNET ADVERTISING

The Internet has become so integrated into our everyday lives it really is hard to think of how we managed without it. All businesses with very few exceptions use the Internet in some capacity to attract new customers. Music teachers are no different, and there are three main ways in which we can exploit the online world without needing anything more than novice computer skills: online music teacher directories, classified websites and dedicated websites.

For private music teachers there are literally hundreds of online directories dedicated to advertising music lessons. Unlike Internet resources for promoting music, which are littered with scams and rip-offs, the vast majority of music lesson websites are trustworthy if not all hugely effective. They tend to follow a similar model, offering a basic free listing or a paid listing which offers the ability to add additional information and a picture or two; and comes up first in all relevant search results. These fees tend to be charged as an annual subscription which varies, but is normally a fairly modest amount. In the interest of getting noticed, it is worth paying for one or two featured listings, but don’t expect your phone to be ringing off the hook as a result.

There are several elements you should examine when signing up to one of these sites. Try to determine how popular it is – look at how many teacher listings there are and look for testimonials from users of the site – both teachers and students or students’ parents. Run a search for the site using basic keywords in popular search engines such as Google or Yahoo to see how well the site ranks. If it doesn’t show up amongst the first 5 – 10 results, it has much less chance of being found by prospective students. Keywords should be along the lines of “music teacher directory” or “find music teachers”. You can also be more specific and include the instrument you teach amongst your keywords – you may find some good specialist sites dedicated to your instrument or the family your instrument belongs to. Examine the site thoroughly and see that it runs smoothly and efficiently, is easy to use and has adequate search capability. Try to look at it from the perspective of someone seeking lessons for themselves or their child. If you’re searching for a piano teacher based in South London and your search pulls up trombone teachers based in Glasgow, you’re likely to abandon the site before you find what you’re looking for. Here is a list of reliable and popular UK-based teacher directories and classifieds:

1. www.musicteachers.co.uk

This is a highly user-friendly site with over 5000 teacher listings. The site also has very useful free resources for teachers ranging from articles on a variety of teaching issues, music curriculum material, manuscript paper and a page of useful links to other music and teaching-related sites. The cost of a premium listing is currently £12.99 per annum. Basic free listings are also available with no images or external links.

2. www.musiclessonsonline.co.uk

MusicLessonsOnline is a well-designed site which is incredibly easy to navigate and is very well geared towards students with a wealth of useful information. Articles include information on the cost of music lessons, finding an instrument, the difficulties faced by beginners and how to overcome these, and background on music history and theory. Featured listings cost £9.95 per annum and free listings with no images or external links are available.

3. www.thetutorpages.com

This is a directory for private tuition in a number of disciplines including music. The Tutor Pages has an interesting and unique model. In order to get a listing, you are required to submit a specialist article which is featured in your listing and included in the site’s information library. This is a great way to impress potential students and to get your creative teaching juices flowing. There are no free listings available, but profiles are very comprehensive with a “Q & A” section and the ability to upload documents like testimonials, your CV and more articles if you wish. Each profile is assigned a unique website address, making it much easier to be found on Google. The annual subscription fee is £19.50.

4. www.vivastreet.co.uk

Vivastreet is a general classifieds website and is free to use. There is a section dedicated to music lessons. Listings can include pictures and a link to your website if you have one. Although the site is not dedicated to music education, listings tend to rank highly on search engines and can be refreshed every week to make them easy to find.

5. www.partysounds.co.uk

Partysounds is a musician finder website and has a section dedicated to music teacher listings which are also free of charge. There is no facility for uploading images, but you can link to your website or a more comprehensive teacher profile.

6. www.yell.com

Everyone is aware of yell.com, the online version of the Yellow Pages directory. For that reason alone, it’s a good place to list your service – it gets a phenomenal amount of traffic. Yell does offer very basic free listings and unless money is no object for you, don’t consider paying for a more detailed and visible one. Furthermore, if you register a free listing, expect sales calls from them in attempt to get you to pay for a featured online listing or a Yellow Pages listing.

The above list is by no means comprehensive. There are many more sites worth exploring and the more you list your services on, the more your name will get noticed and associated with your instrument. Although there is very little chance of any of these sites being fraudulent, there are scamsters who target them. If you receive an unusual request – especially something that just seems too good to be true, you can rest assured it probably is. A recently popular scam involves tricking teachers into thinking they’re taking on a student for intensive lessons over a relatively short period – something like 5 lessons a week for 1 month. They will be asked to give a quote for this, and will be given an elaborate story about the student, who apparently comes from a foreign country but is visiting a relative in the UK and wishes to take music lessons while they are there. Should you take the bate and agree to teach them, you will then be given another elaborate story regarding the payment, which will go something like this: the student will be needing money to live off whilst they are in the UK, and you will be receiving a cheque for an amount that far exceeds the amount you have quoted. You will be told to keep the amount you quoted and withdraw the balance to give to the student. If you do this, you’ll find that the cheque has bounced, the student has disappeared without a trace and you have been defrauded of a substantial sum of money.

This particular scam is now fairly well documented and therefore less likely to happen, but there are many like it circulating the Internet, and it always pays to be vigilant. Any enquiry that doesn’t seem quite right probably isn’t, so trust your intuition. Be wary of how many personal details you share on your profile – an email address is sufficient for people to contact you in the first instance.

Having your own website can be excellent additional advertising but unless you have a fairly large budget to pay for it to be professionally designed and optimised to rank at the top of search engines it serves more as a brochure to direct people who have already found your details to than a means of finding new students. The cost of registering a domain name (i.e. http://www.yoursite.com) and hosting a website has come down so dramatically over the past few years that it has become a viable and affordable option for small businesses and freelancers. Having your website professionally designed can be pretty expensive, but with the much improved quality of easy-to-use website templates and web building software there is no need to pay someone to do it.

Social networking sites make a great alternative to having your own website and don’t cost anything at all. You can upload music and videos such as footage of a lesson you’ve taught that you have permission to use or something inspirational featuring your instrument from YouTube. You can also encourage existing students if you have any or colleagues to leave positive comments about you.

OTHER MEANS OF ADVERTISING

There are many other things you can and should do to get your name out there and acquire precious students. As previously mentioned, you may live in an area that already has numerous well-known teachers of your instrument. Although this is a daunting prospect, you can make it work to your advantage. Introduce yourself to them – ideally in person – and let them know that you are actively looking for students. Ask them to pass on any students they are unable to or would prefer not to take on. Some may already have a preferred teacher to take on their overflow, but it never hurts to ask, and striking up positive dialogue with experienced teachers has many other benefits. They will almost certainly be willing to offer advice when you need it, and may even be willing to watch a lesson or 2 of yours and provide you with valuable feedback. It is also worth introducing yourself to teachers of instruments in the same family as yours. Often their students will have a younger sibling who wishes to (or whose parents wish them to) learn your instrument.

There are plenty of old-fashioned advertising methods that are still perfectly adequate. Make sure that all of your local music shops know about you, and if they will allow it, ask them to put up a post card or poster in their shop window for you. Some charge a nominal fee for this, but nothing that will break the bank. You should also make yourself known to independent instrument makers and/ or repairers. Look around your local area for notice boards that you could post an advert on, see whether you can leave fliers at your local library and even consider putting up an advert in the window of your newsagent. These are all free or very inexpensive ways of getting your name about.

Although most schools use peripatetic instrumental teachers checked and supplied to them by their local authority, not all independent schools do. They are worth getting in touch with to discuss making their pupils aware of your service. You can ask them to mention this in their newsletter, let you put up a poster on their notice board or get their music co-ordinator to mention you to pupils already taking music lessons. You could even suggest that you visit the school to give the pupils a brief demonstration of your instrument. Be advised that unless you have an enhanced CRB certificate, no school private or otherwise is likely to recommend you.

Finally, you might consider paying for a listing in a business directory. Depending on the size and distribution of the directory and the amount of space your advert takes up, the cost can vary from reasonable to extortionate. The best known of these is the Yellow Pages, and they do not fall into the reasonable price category. They do offer a few additional services such as a dedicated 0845 number which tracks the number of calls you get. This is all very well, but from my experience the cost does not justify the number of students you actually end up acquiring. I have had better results with free online classifieds than I did with the Yellow pages. The smaller local directories of which there are many offer a more reasonable price and some actually hit a much better target. Overall, business directories are considerably more expensive than most online advertising and the results they produce can be a bit hit-and-miss. They also tend to nag a lot when your listing is approaching its expiry date.

CONCLUSION

So which of these advertising and search methods is the best? Simply put, they all have advantages, some have a few points to watch out for, and not one is a magic quick fix. So try them all – get your name known in your area as far and wide as possible. The real advertising starts when you achieve good results with your students. They will often be asked who their teacher is and if their parents are happy with their progress and see that they are enjoying their lessons, they will inevitably talk about you to others. But you have to get there first, so get online, get those posters and post cards printed and up in the shop windows and start chatting to other teachers in your area. Good luck!

 

© D C Cello Studio

Order or download my latest electronica-cello feast, Cellotronics